Be Not Deceived
DISCLAIMER:
This is by no means a guarantee that the same questions and
answers are going to be exacted in your certification final exams.
This is ONLY to serve as an educational guide to get students
prepared.
Fundamentals of Digital Marketing:
Certification exam
Once you've aced every tutorial in the Digital Garage, you must
exam to earn your certificate.
Take a business online
Question 1
What's the biggest challenge for most businesses when going online?
A
Planning a budget
B
Developing a plan
C
Optimising a website
D
Defining a customer base
Question 2
When planning your website, what is one of the key things you
should consider?
A
The order your products will appear on the site
B
What you want your customers to do on the site
C
How customers will interact with the site
D
What your customers want to see on the site
Question 3
When you're building a business website, what purpose does
a server have?
A
It manages your website
B
It hosts your website
C
It promotes your website
D
It secures your website
Question 4
When designing content as part of your content marketing strategy,
what does the 'Think' stage represent in the 'See, Think, Do,
Care' framework?
A
The consideration phase, when customers start to research
potential products to buy
B
The finance stage, when customers think about their budgets
C
The action stage, the moment when customers commit and
purchase your product
D
The sharing stage, when customers share images and feedback
on your products
Question 5
You notice that when people see images of your products online,
you have an increase in conversions or sales. Which customer
touchpoint could you use to take advantage of this insight?
A
Shopping bags
B
Blog content
C
YouTube
D
Social media
Make it easy for people to find a business on the web
Question 6
Search engines see the content on a website as written code.
How can you help search engines identify the images on your website?
A
Place them well within your text
B
Make them eye-catching
C
Put branding on them
D
Give them descriptive names
Question 7
What’s the first step in the search engine optimisation process
for your website?
A
Off-site optimisation
B
Keyword research
C
Writing fresh content
D
Setting an ad budget
Question 8
We use them every day, but what is the overall purpose of a search engine?
A
To position websites based on how popular they are
B
To display websites in a random order to increase site traffic
C
To ensure every business gets an equal number of site visits
D
To help the user find the most relevant answer to their query
Question 9
A lot of factors can affect how well a website will rank on search engines.
What role does metadata have in this process?
A
Helps your website stand out from the competition
B
Allows you to input lots of keywords so that you appear for all of them
C
Provides search engines with more consistent and clear
information about what's on the website
D
Allows you to place sales promotion offers within the search results
Question 10
Gaining backlinks to your website is a great way to improve the
SEO performance. What best practice will encourage people
to link back to your site?
A
Pay people to link back to your site
B
Write some great content they will find useful
C
Ensure your staff link back to your site
D
Link to them first, regardless of whether they have anything
interesting on their site
Question 11
Which of the following is a benefit of Search Engine Marketing (SEM)?
A
Reach out to potential customers actively looking for
your product or service
B
Create different types of ad formats to show to potential customers
C
Target people based on their interests and habits
D
SEM is a lot cheaper than any other advertising medium
Question 12
Which of the following will be achieved by including an offer in a
Search Engine Marketing (SEM) ad?
A
It will help the ad stand out and encourage people to click it
B
It will guarantee the ad appears at the top of the search results
C
It will increase the amount of users across your entire website
D
It can increase the quality score of your ad
Question 13
What can you achieve if you divide your search engine marketing
account into relevant campaigns and ad groups?
A
Drive more traffic to your website
B
Target more people in different areas of the world
C
Ensure people see relevant ads that relate to their search query
D
Stop using negative keywords
Question 14
Fill the blank: When optimising SEM campaigns, negative
keywords _________ your ads from appearing when people
search for things that aren’t relevant to your business.
A
prevent
B
secure
C
increase the chance of
D
decrease the chance of
Reach more people locally, on social
media or on mobile
Question 15
When looking to get noticed locally online, what information
should you ensure is on your website as a minimum?
A
Your social media links
B
An interactive map
C
Your physical location details
D
Business registration number
Question 16
Fill the blank: When it comes to promoting a business locally,
search engines can _______________ your business in the
search results page if the user is near your location.
A
prioritise
B
highlight
C
hide
D
promote
Question 17
Why is social media a great tool for your business to build trust
and engagement with your audience?
A
You can share offers and discounts exclusively to your following
B
You can share blogs from other businesses to cover more than what you do
C
You can share honest reviews about your product or service
D
You can connect with customers at any time of the day
Question 18
What type of tool can be used to monitor and evaluate your
social media audience's actions on your website?
A
Content scheduling tools
B
Audience profiling tools
C
Social media analytic tools
D
Website analytic tools
Question 19
With more and more users using mobile to look at websites,
it is key that you optimise your site so users can find it when
searching online. Which two elements should you look to
optimise for improved SEO performance?
A
Site speed and usability
B
Keywords and metadata
C
Image size and navigation
D
Site speed and visual appearance
Question 20
When looking to advertise your business to mobile users,
social media advertising can be really effective because...
A
it allows you to target people who have ad blockers enabled
B
it can be seen by people who aren't logged into their accounts
C
it allows you to target people based on their likes and interests
D
it doesn't cost too much to spread your ads far
Question 21
'Because online attention spans are shorter, a great hook
or opening sentence is important to draw people in.'
What is this a best practice example of?
A
Writing engaging online copy
B
Keeping the target audience in mind
C
Understanding the user journey
D
Being consistent in your approach to copy
Reach more customers with advertising
Question 22
When it comes to email marketing, what do we mean by the
term A/B testing?
A
A/B testing means you can split your contacts alphabetically
B
A/B testing means you send the same email twice to the same people
C
A/B testing means splitting your audience and sending
each of them a different variation of your email
D
A/B testing means it is spell checked and proofed, prior to
hitting send
Question 23
Which of the following is a benefit of display advertising over
search advertising?
A
Display advertising is cheaper than search advertising
B
Appearing on relevant websites offering advertising space
C
Ads can appear at the top of search engine results pages
D
Display ads are more likely to be clicked on
Question 24
Which form of targeting would you use to display ads to
people who have previously visited your website?
A
Search advertising
B
Reacquiring
C
Readvertising
D
Retargeting
Question 25
Which of the following is the most accurate analogy for a
display advertising network?
A
A targeting option for publishers
B
A marketplace between online publishers and advertisers
C
A payments system for online ad campaigns
D
A targeting option for advertisers
Question 26
If the analytics for your video campaign shows people are only
watching the first few seconds of your video, what can you do
to try and amend this?
A
Change the colours to be more eye-catching
B
Change how much your branding is shown in the video
C
Update the description to tell people more about the video
D
Delete the video and try again with edited content
Question 27
How can your business benefit from video without
making one yourself?
A
Advertising on other people's videos
B
Commenting on other people's videos
C
Sharing other people's videos
D
Interacting with other people's videos
Track and measure web traffic
Question 28
When using analytics programmes on your website, which
of these do not fall under the category of a metric?
A
Browser users use to access your site
B
Unique visitors to your site
C
Time users spend on your site
D
Number of pages viewed per visit
Question 29
In the world of analytics, tracking the type of device the user
accessed your site by is considered which type of data?
A
Conversion
B
Dimension
C
Access
D
Metric
Question 30
When using web-based analytics tools, by segmenting the data
you will be able to achieve which of the following?
A
Bid higher within your SEM advertising account
B
Find insights that can help you identify where to
make improvements
C
Build better social media profiles
D
Run advertising in other countries around the world
Question 31
How do you handle data in analytics to gain greater insights into our
audience's behaviour?
A
Partition
B
Sample
C
Segment
D
Extract
Question 32
What is the benefit of using digital data?
A
It can help you make informed decisions and improve
online performance
B
Digital data is always 100% accurate
C
Digital data allows you to save money on offline analytics
D
Using digital data allows you to automatically reach more customers
Question 33
Why should you avoid focusing on collecting as much data as possible?
A
Vast quantities of data will take a long time to process
B
Large amounts of data are harder to store online
C
The right information, at the right time, is more valuable
D
Spreadsheets have a limit on the amount of information they can store
Sell products or services online
Question 34
When looking to introduce e-commerce functions to your website, which
of the following would be the best first step?
A
Build an online store with an integrated payment system
B
Set up a web-based money transfer software like PayPal
C
Invest in a new website platform
D
Use other platforms such as eBay or Etsy
Question 35
Which of these is not a benefit for businesses using fully integrated
e-commerce platforms?
A
Stock control
B
Integrated invoicing
C
The ability to track shipping
D
Automated complaints process system
Question 36
If a user abandons their shopping cart without making a purchase,
one way to bring them back to complete the purchase is?
A
SEM advertising
B
Social advertising
C
Retargeting
D
Email campaigns
Question 37
Analytics can help optimise your website for which of the following?
A
For different devices, navigation and search
B
For different devices and social media profiles
C
For email templates and social media profiles
D
For navigation, search and video campaigns
Take a business global
Question 38
Fill in the blank: When considering expanding a business internationally,
the best place to start is to__________?
A
use online tools to help you understand where there’s a strong
demand for your products
B
move the whole business to that country
C
replicate your current business in as many countries as possible
D
buy new domains for the country
Question 39
If you are looking to expand your company's presence online
internationally, which of the following should you consider
with regards to your online content?
A
Translated by an automated tool only
B
Translated but also locally adapted for the audience
C
Translated into the native language
D
Left the same, and not translated
Question 40
Fill the blanks: When advertising internationally, you should make your
business ______ to the new market, consider the ___________
and any possible ___________ implications.
A
accessible | supply chain | legal
B
affordable | supply chain | language
C
exciting | customers needs | currency
D
affordable | customer needs | legal
GOOD LUCK. Wishing you all the best in your Google Certification Final Exams.
